In the formulation of paints and coatings, the white pigment titanium dioxide is an essential element. It is therefore no surprise that the industry is closely following developments in this area. The demand for TiO
is projected to increase, as are the challenges surrounding the pigment, such as prices, regulatory burdens and concerns about sufficient availability. An overview.
The market is currently worth more than EUR 17.82 billion.Image source: RHJ - (symbol image).
The consumption of titanium dioxide in 2020 was about 6.45 million tonnes. With 56 % of this volume, 3.6 million tonnes, the paint and coatings industry is the main consumer of the white pigment. According to estimates by the market intelligence company Artikol, this volume increased to 7.25 million tonnes. However, these figures are only an estimate. The largest consumer is China with almost 40 % of the total volume.
Europe and North America are on a par with about 1 million tonnes and each have a 16 % share of total consumption. The other regions are in single digits: CIS (1 %), Middle East and Africa (4 %), Central and South Asia (5 %), Australia and Southeast Asia (6 %), rest of East Asia (5%) and Latin America (7 %). This specialty chemical (in many different grades) is sold in commodity volume. The market is currently worth more than EUR 17.82 billion.
According to Artikol, the highest per capita consumption is in Germany. Here, a value of over 4 kg is determined. With just under 4kg, the USA is in second place. Italy, Spain, France, and South Korea and Australia (in that order) are in a corridor of 2-3 kg per capita. Japan, Great Britain and Canada do not quite reach 2 kg. In China it is only 1.5 kg and in Poland even less. In the range of less than 1 kg per capita, Brazil is the frontrunner (0.9 kg). In Russia, consumption is 0.6 kg. India still offers considerable growth potential with 0.2 kg per capita consumption.
Artikols forecasts for the further development of the market refer to the year 2025, according to which global consumption is expected to grow to a volume of an estimated 8 million tonnes. The paint and coatings industry remains the largest consumer of titanium dioxide with 55 % or 4.42 million tonnes. TiO2growth is highly correlated to growth in the global residential housing, commercial construction and packaging markets and consequently tracks GDP.
During the past 40 years, year-on-year world TiO2pigment demand growth has been above 5 % in 12 years (including 2017) and negative in 12 years (including 2018 and 2019). The average growth rate in that time span from 1980 until 2020 was 3 % per annum.
A more detailed version of this analysis of the smart antimicrobialsmarket can be found in European Coatings Journal 03/2022. The issue is available digitally at ouronline library 360.
This monograph is a comprehensive practice-related exposition of the fundamental principles of pigment processing. It provides a complete survey of the theoretical principles and practical results of pigment application covering all aspects from the physical characterisation of pigments, the optical properties of pigmented systems, the rheological behaviour of pigment dispersions to the actual dispersion process. Indispensable for chemists, physicists, colourists, technicians as well as laboratory assistants engaged in research, development, application or production in the pigment industry but also to those in the relevant technical colleges and research institutes.
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